2012 ADVISORY ETHICS OPINIONS

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12-01 A lawyer may enter into a marketing agreement with a nonlawyer professional to share the cost of advertising, but the lawyer must ensure that the content of the advertising materials complies with the Rules, and all payments to the nonlawyer must be for actual marketing costs and services rendered. The advertisements must not state or imply that the lawyer is in business or partnership with the nonlawyer. Should the MSA result in an informal referral arrangement with the nonlawyer, the lawyer shall comply with the Rules regarding reciprocal referral agreements and shall disclose potential conflicts of interest to the client

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1978-Present Index to the Advisory Ethics Opinions of the VBA Committee on Professional Responsibility